What’s the online markiting?
I have always found it very difficult to answer this question in a comprehensive and concise manner, so I recently signed on to this picture information that embodies the essence of electronic marketing in all its aspects in the form of a tree!
The fact that the main reason I have written Digital Cash Academy long article is my observation that most people see e-marketing depends on the use of Facebook and ads on sites and improving search engines … etc, well, I agree with these people but to a certain extent; The fact that what is mentioned is the words channels or twigs as in this picture and does not represent the concept of cytokine as a whole.
1. Research or research:
Research is the key step to starting a profitable business, either on the web or on the web, and this starts with identifying the site or product. What is the problem that the site or product is solving to customers or users? What is the goal of the site? …. Answering these questions is the cornerstone for starting a successful journey to your business.
Then comes the role of deepening the process of market research and answer many questions … such as the status of competition in general and the specifications of the public customers … Where will stand the position towards the competition? … Who are consumers or users? What are their behaviors on the web? What sites do they visit, what are their ages, interests, places, nationalities? … etc.
A clear strategy ensures that your business goals are achieved by segmenting the market into small pieces based on the market research results we mentioned and then focusing on targeting the most promising market segments or the most likely to use or buy your product.
Start by defining the unique aspects of your product from the rest of the products on the market that ultimately drive visitors to the goals that USPs Unique selling Point
Think of new features that competitors do not have to add to your product at the lowest cost (free delivery, special packaging, new flavors, etc.).
Think about ways to increase your customers’ interactions with your product (eg, x% discount on each friend referred). A successful strategy in e-marketing is to find solutions that aim to increase the number of times a Conversions or turn a visitor into a customer by showing the unique selling points of your USPs that you have defined.
Content is king
I do not know who said this sentence but I heard it very much … In any case, the intended content, the message that you want or reach to customers, which must be consistent with the strategy that I have reached.
Try to highlight the unique selling points of your product but at the same time do not turn into a salesman! … Keep the famous “20: 80” ratio, which means that 80% of the content focuses on information, product solutions and the remaining 20% on the promotional message.
4- Branding Brand:
It is a continuous process that does not occur overnight and is the result of successful marketing efforts that may last for years but ultimately lead to the consolidation of the meaning of the brand and its logo in the minds of consumers.
In fact, we can not be satisfied with some words to explain the meaning of the brand! So let’s just point to the basics of choosing an attractive name and logo that is easy to remember by the customer. Brand branding should also focus on linking the need that your product or site fills with your brand name.
Development Development and Design Design:
The site is the trunk of an e-marketing tree and the place where customers know your product. Every business site has a commercial purpose, like any store, such as shelves, façade, lighting, flooring, etc. All factors contribute to the marketing of shops. Speed, good design and easy compass are also factors Essential for any profitable website.
The site load speed is free of errors in terms of codes used with an easy content management system Content Management System capable of controlling most parts of the site in addition to attractive design and ease of navigation …. All of which are important factors that help to achieve the profitability goal … Without realizing any of these factors there is no need to spend money on the channels of advertising sites that we will talk about.
And is the marketing channels of the site, which is reflected in their role in bringing customers to the store! These channels often carry the meaning of the brand and the distinctive aspects of the site or product to the target audience. The use of these channels varies depending on the type of product or location.
1- Digital Advertising Online advertising:
It is very similar to traditional advertising where the advertiser buys ad space or Impressions from another site and usually the site advertised is somewhat related to the product to be marketed. The purpose of these ads is to bring visitors and turn those visitors into customers as a final result.
There are many types of digital ads, such as affiliate programs, ad text scripts, guest bloggers, etc.
2- Social Media:
Marketing through this channel aims to reach the target audience through social networking sites such as Facebook, Twitter, Google Plus, etc. The marketing by social media depends on building social groups interested in the brand by addressing the target audience by sharing interesting content such as information Pictures, blogs, videos, e-books.
3. Search Engine Marketing:
There are two types of search engine marketing channels, the free type SEO, which aims to increase the appearance of the site to be marketed on the pages of the results of the search engine SERPs This type of marketing to understand the algorithms of the search engine and produce content of high quality permanently and get links from other sites and abide by guidelines The search engines in this field and many, many other factors … Due to the complexities of this type of marketing, most companies resort to hiring an expert or the use of companies specialized in Digital Cash Academy area.
The second type of search engine marketing is the paid type, which is a text ad that appears at the top of the search results page and on the right side (if you’re using Google Arabic). The advertiser usually pays per click on the search results page. In other words, the advertiser asks the search engine to show its ad when users search on certain keywords chosen by the advertiser themselves.
4- Marketing by Email Email Marketing:
This marketing channel relies on sending mailing bulletins or ad content to targeted audience emails. It is morally and professionally preferred when using this type of marketing to obtain the prior approval of the public receiving these e-mails and provide an easy way to cancel subscription to this service.
Public Relations Public Relation:
Major and leading companies in a particular field usually rely on this type of marketing channel and publish press releases on news sites as well as rely on public relations agencies to publish their news.
6. Analytics analysis
I would like to talk about analytics and tracking tools such as Google Analytics, Analytics, etc., which I believe are the most important aspect of website advertising or e-marketing … through which a marketer can identify the fruits of the money spent on the ROI campaign and very accurately, It’s often based on comparing business revenue before and after the advertising campaign, which often lacks precision.
With the tracking tools provided by many companies (Google Analytics, Site Catalyst, etc.), the e-marketer can analyze the consumer’s reaction to advertising and track consumer traffic on the site and the costs of the advertising campaign and compare the revenue day by day.
This is why I have completed the review of the content of e-marketing … I apologize for the length of Digital Cash Academy article and I hope you have benefited from the information you provided, and if you have any question, I am ready to answer through the comments below and do not forget to reward our efforts by clicking the Google Plus button 🙂