Mark Ling – Learn Build Earn Review Is A SCAM Or REAL System? Some companies still consider traditional marketing to be the best in marketing the goods and services they produce. In most of these cases, the main reason is their lack of sufficient knowledge of the importance of the company’s e-marketing or the factors influencing the success of e-marketing on social networking sites.
But the question that many managers in companies are asking today is: How do I choose the best e-marketing tool for my company? What are the strategies of e-marketing for any service or product?
To answer these questions, some key factors should be taken into consideration when marketing your company:
Electronic marketing strategies
Nature of the product or service
Some products or services provided by companies are primarily directed to other companies and not people, which is known as business marketing for business and we talked about in a previous article. In Learn Build Earn way, strategies are used that depend primarily on the targeting of specific individuals and where the spread is not as important as the correct spread. Therefore, successive methods and marketing channels used in this process vary. For example, instead of using Twitter, you will use LinkedIn because it is best able to help you with the right and required job placements and titles for your potential clients.
Company size and marketing budget
E-marketing is the ideal medium for small businesses and even for small businesses that are very small compared to traditional marketing. It also provides a range of advantages and features that are not available in traditional marketing, including:
Target the right customers:
If, for example, you decide to put a banner in the street, you will not guarantee that the right customer will see you at all. This is in addition to the high cost and booking of places on the streets. In contrast to targeting your customer by e-mail or a targeted advertisement on Facebook, your marketing message goes to specific people who are really interested in your area and what you offer.
Speed of communication with customers:
One of the best advantages of e-marketing is the speed of communication with customers. You do not need to meet each customer face-to-face for communication or after-sales services or otherwise.
Analyze competitors easily and accurately:
With a lot of tools analysis sites and pages that enable you to follow and analyze your site and your page very accurately as well as knowing your location in the market and analyze your competitors in such a way that you can know the most appropriate step next to your product.
Reach initial results in ad campaigns:
It is one of the best advantages of e-marketing. When you launch an advertising campaign to introduce your product, increase the rate of conversion to your website or even buy a specific offer directly, you can see if your ad campaign achieved the desired results or not after launching a few hours. Not only that, but you can change or modify them to match the new discoveries you noticed during the first campaign launch.
Ability to modify and change marketing strategies quickly and easily:
As we mentioned before, what you can do with ad campaigns you can also do with your articles on your blog, your website design, or even your daily social media pages. So prove what is back to you with the marketing goals that you have identified previously and adjust the rest.
From the above, it is clear that if your company’s marketing budget is not huge, e-marketing is the best and best way to target your potential customers and start communicating effectively with them.
The nature of potential customers for your company
How to Choose E-Marketing Strategies This is the most important factor when choosing the right marketing strategy for your company. Understanding the nature of your customer will enable you to know the most appropriate methods and channels that will achieve the most effective, for example you will know:
Are you using SEO or SMM or both?
Search Engine Optimization (SEO) is a web search engine that enables your site to appear on the first page of a popular search engine such as Google when using certain search terms. You can learn a lot about SEO through our article What are the challenges that your company’s website faces to search engines?
Social Media Marketing (SMM) is the use of various social networking sites to market a specific idea or product, by creating a page for your product or idea or even for the company, and starting to communicate with the audience of your intended audience to deliver the marketing message to them. Ad campaigns that target specific interests of your audience can be developed and promoted through social networking sites. Learn more about the factors influencing the success of e-marketing on social networking sites.
What are the most important marketing channels you use on social networking sites?
E-marketing strategies on social networking sites Social networking channels such as Facebook, Twitter, Instagram, YouTube and even LinkedIn are among the most successful ideas of our time, attracting individuals and entire communities to communicate and exchange information and personal experiences. But each social networking site has a differentiated from other sites so it is necessary to prepare a different marketing message for each platform without the other. The type of content published varies according to people’s concerns on each platform. For example, if you decide to use the video to promote your product you can then publish your service on YouTube, and if your service depends on a large number of images you can use Instagram or Facebook.
So as we know now, using the right e-marketing strategies can greatly affect the results of your campaigns and your company’s sales. We are happy to receive your questions about everything related to your marketing campaign through our website or our Twitter page.